You’re running marketing campaigns, doing things by the book, but nothing seems to work. Even with a strong product or service, if you’re relying on assumptions instead of real customer insights, you will be stuck.
Outsourcing to marketers often means more assumptions based on tactics that worked before, and wasted budgets. Months pass, and growth still doesn’t happen. The tactics are untested. It’s like taking antibiotics without a diagnosis – a shot in the dark.
This is extremely common. It’s also completely avoidable and unnecessary.
I will help you uncover what your customers truly want – how they think, what they need, and where they spend their time. We replace guesswork with evidence-based decisions, to focus on what actually drives growth, transforming both your marketing and your product.
With clarity and actionable data, every decision is strategic, every action impactful, then you have a business your customers rave about.
Removing the guesswork
3-step Framework
My growth marketing & product strategy approach is grounded in data and designed to be flexible. It’s iterative, fast testing so that you see real results without wasting time and money on tactics that fall flat.
I don’t come with a one-size-fits all plan and I’m not going to meet with you then produce a generic proposal.
Instead, I work closely with you, your customers and ideal clients to gather data and insights, identifying the most effective channels and tactics for you and your goals. So that every single move counts.
1. Gathering Insights
Taking time to understand your business, customer journey, and growth blockers through data analysis, customer interviews, and market research.
2. Experimentation
Using the insights to run growth experiments, prioritising those with the greatest potential impact.
3. Learning & Scaling
Iterating on experiments to fine-tune the winners and help you scale them for continued growth.
Working Together
Whether you’re working solo or already have a team, we will find the best approch for you.
I work with a combination of consulting and coaching. This means I can come in and do the work, but won’t leave you high and dry at the end of it!
You will learn the framework and recieve all the documents for growth that is repeatable and sustainable.
Here’s the proof
This Process Works
10X growth
Healthtech saas
10x growth in 7 months, outperforming the previous 18 months on a lean start-up budget.
44X Revenue
Children’s education Retail
44x increase in revenue in first 3 months, 12 months post launch.
0-1000+ Users
D2C Mental Health app
Over 1000 paid users in 6 months post beta launch.
Testimonial
“We achieved revenue milestones together that neither two agencies, nor an in-house team had been able to in the previous months. I firmly attribute our early success to the addition of Abby’s approach and ability to work across both marketing, product and strategy.”
Kim Page, isosconnect & Raye